the beauty + art of improvisation

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“Knowing your craft really well, allows room for improvisation.” Zoë Keating

Creation, like art + life is a mixture of perfection and imperfection. In that space or moment, the beauty lies between the perfect and imperfect.

The melding of deliberate composition + impromptu improvisation has the ability to break down creative barriers which may otherwise in their delivery, been received as contrived or inorganic.

Case in point: Meet Avant Cellist + Entrepreneur, Zoë Keating. Today, I had the pleasure of meeting Zoë on the set of another episode of  Chase Jarvis Live .

The accomplished and groundbreaking artist :: musician has mastered the ability to market directly to her fans, without a record label. This not only is a testament to Zoë’s talent + business savvy, but the bold power of creativity and ingenuity that can translate to all aspects of our endeavors.

Take Your Head Where Your Heart Wants To Go.